Fast Food Restaurant Design

Fast Food Restaurant Design

Long gone are the days of fast-food establishments only serving hamburgers and French fries. Today’s fast food restaurants now offer full menus which include sandwiches, chicken, hot dogs, seafood and even pizza. In addition to modernized menus, fast food restaurant designs have changed as well. With over 30 years of experience in Atlanta architecture and design, the restaurant architects at Baldwin Architectural Group have stayed ahead of the curve.

Function and Form

Fast food restaurants are popular because they’re designed for people who are on-the-go. It’s important to ensure your fast food restaurant design accommodates this state of mind with wide walkways, suitable seating and the right atmosphere. The function and form of your restaurant design should be based on meticulous planning and the maximization of every square inch of the space. In the end, the fast food restaurant design should be inviting and support convenience.

Color Psychology in Fast Food Restaurant Design

When working on your design, pay special attention to color and how it may affect your customer’s psyche. It has been proven that some colors affect people’s moods and may be able to help you sell more food. For instance:

  • Reds are eye catching and appetite-stimulating colors. A splash of red on the outer walls or red tables may be the perfect addition to inspire your customers to eat more. Reds and pinks should be used in moderation.
  • Yellows can be less inviting and may make your customers leave the restaurant quicker. Some restaurants embrace the yellow and use it to their advantage to promote a high customer turnover rate.
  • Purple and blues have been connected to a loss of appetite.
  • Greens are associated with nature and may make customers feel more comfortable.

Lighting in Your Fast Food Restaurant Design

The lighting of your fast food restaurant should be designed for the customer, instead of simply for interior design or personal taste. The best lighting combines artificial light with daylight to create a pleasant lighting situation. You should also pay special attention to the color and intensity of the light in your restaurant. In general, most fast food restaurant designs use bright lights to inspire a faster turnover a rate. The best situation is to incorporate adjustable lighting, which will allow you to:

  • Provide bright lighting at breakfast, so your guests enjoy their breakfast, coffee, and the newspaper.
  • Utilize moderate lighting for lunch to help quickly shuffle customers in and out.
  • Use low intensity lights for dinner to create a leisurely and intimate atmosphere.

Contact an Experienced Atlanta Restaurant Architect

Choosing the proper and most effective fast food restaurant design is one of the most important decisions you will make about your restaurant. Trust the experienced Atlanta restaurant architects at Baldwin Architectural Group to provide guidance on the matter.

Call our Smyrna office at 404-406-9041 or request a meeting online.

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